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aqua

Water, the basis of life! it helps to mix & bind things together.

lauryl glucoside

A mild surfactant which helps to produce foam & gently clean your hair & scalp.

decyl glucoside

A Gentle cleanser which is plant-derived, biodegradable, & gentle for all hair types.

cocamidoprapyl betaine

Useful for its moisturising & organic protection abilities. It is a humectant & protein shelter, & super at cleansing hair.

glycerin

A top dog in humectants, humectants help retain moisture - which, for us natural hair girls is a godsend. Our hair is so naturally dry, we need all the moisture we can get! One of the ways in which humectants help moisturize our hair is by grabbing the moisture that's naturally in the air.

citric acid

Used as a pH buffer (to adjust the pH so it isn't too alkaline-y) in 'Yes' products.

phenoxythanol

Used as a preservative in 'Yes' products to limit bacterial growth.

guar hydroxypropyltrimonium chloride

This is an organic blend that is a water-soluble derivative guar gum. It gives conditioning properties to shampoos.

hydrolised soy protein

A water soluble protein derived from soy that will strengthen hair & mends hair fibers. Also increases hairs ability to hold moisture while adding shine & smoothness.

salvia scalrea (clary) oil

Superb for its qualities in strengthening hair, but better than that Clary sage has an ester called linalyl acetate, which reduces skin and scalp inflammations & heals rashes while regulating the production of natural oils in the skin. AMAZING!

Progostemon cablin (patchouli) oil

A very effective natural oil derived from patchouli leaves, to help with simple dandruff & balancing oily hair.

camellia sinensis (white tea) leaf extract

Considered a more potent & less processed antioxidant than green tea. IMproving hair growth, & acts as a humectant to help moisturize & condition the hair & scalp. Bonus feature, it also protects against sun damage.

Chamomilia recutita (matricaria) flower/leaf/stem extract

Helps bind and moisture tot he hair, one of its components is a substance called bisabolol, which helps soften and make hair suppler.

potassium sorbate

This man-made preservative is a gentle alternative to ingredients that we avoid in all formulas, such as parabens, methylisothiazolinone (MIT). and phthalates.

aqua

Water, the basis of life! it helps to mix & bind things together.

cetaryl alcohol

Amazing at softening your hair, with a fringe benefit that it gives slip while hydrating, which allows us to detangle our hair better.

glycerin

A top dog in humectants, humectants help retain moisture - which, for us natural hair girls is a godsend. Our hair is so naturally dry, we need all the moisture we can get! One of the ways in which humectants help moisturize our hair is by grabbing the moisture that's naturally in the air.

cocos nucifera (coconut) oil

This 100% natural ingredient is used as a nourishing agent and formula stabilizer. The natural proteins in the hair bind with the fatty acids in coconut oil to protect it from breakage.

cetrimonium chloride

This conditioning agent is used to provide manageability and allow for easy detangling; it is partially derived from coconut and palm kernel.

guar hydroxypropyltrimonium chloride

This is an organic blend that is a water-soluble derivative guar gum. It gives conditioning properties to shampoos.

hydrolised soy protein

A water soluble protein derived from soy that will strengthen hair & mends hair fibers. Also increases hairs ability to hold moisture while adding shine & smoothness.

phenoxythanol

Used as a preservative in 'Yes' products to limit bacterial growth.

simmondsia chinesis (jojoba) seed oil

It is thought that jojoba oil can prevent hair loss. Jojoba Seed Oil is also a great emollient, bringing elasticity to the hair. It's also said to have a second-to-none "keratoplastic" effect-the ability to give hair an almost plastic-like sheen that leaves it shimmering, and brings out its natural color tones and brilliance.

Chamomilia recutita (matricaria) flower/leaf/stem extract

Helps bind and moisture tot he hair, one of its components is a substance called bisabolol, which helps soften and make hair suppler.

cucumus sativus (cucumber) fruit extract

The juice is composed largely of proteins, lipids, Vitamins C, and a variety of minerals, and retains moisturising wealth galore!

salvia scalrea (clary) oil

Superb for its qualities in strengthening hair, but better than that Clary sage has an ester called linalyl acetate, which reduces skin and scalp inflammations & heals rashes while regulating the production of natural oils in the skin. AMAZING!

Progostemon cablin (patchouli) oil

A very effective natural oil derived from patchouli leaves, to help with simple dandruff & balancing oily hair.

benzyl alcohol

A preserve which protects Yes products from spoiling by destroying microorganisms.

citric acid

Used as a pH buffer (to adjust the pH so it isn't too alkaline-y) in 'Yes' products

dehydroacetic acid

A preservative which protects 'Yes' products from spoiling by destroying microorganisms.

aqua

Water, the basis of life! it helps to mix & bind things together.

aloe barbadensis (aloe vera) leaf juice

It is amazing on our curls, coils, and waves. It promotes hair growth and adds strength and luster to your strands while retaining moisture. It also alleviates itchiness and dryness and soothes inflamed and sensitive scalps, reduces dandruff, and is a great conditioning agent.

pullulan

Pullulan has been used for creating opulent smoothness for your hair, with a decend side of strength to hold your style in good form!

cyamopsis tetragonoloba (guar) gum

Guar gum is approximately 75% dietary fiber. It helps thicken the product (which is nice) and condition the hair (which is even nicer). It is film forming (creates a protective layer), helps against static electricity and aids combing out both wet and dry hair. Guess what else guar can do. It also has the amazing ability to bond to the hair for longer lasting styling! HALLELUJAH!

glycerin

A top dog in humectants, humectants help retain moisture - which, for us natural hair girls is a godsend. Our hair is so naturally dry, we need all the moisture we can get! One of the ways in which humectants help moisturize our hair is by grabbing the moisture that's naturally in the air.

phenoxythanol

Used as a preservative in 'Yes' products to limit bacterial growth.

hydrolised soy protein

A water soluble protein derived from soy that will strengthen hair & mends hair fibers. Also increases hairs ability to hold moisture while adding shine & smoothness.

citrus limon (lemon) peel oil

This oil will leave the hair looking healthy and shiny. It will also naturally restore the pH balance in the scalp on the hair strands themselves.

pelargonium graveolens (geranium) flower oil

It is thought that jojoba oil can prevent hair loss. Jojoba Seed Oil is also a great emollient, bringing elasticity to the hair. It's also said to have a second-to-none "keratoplastic" effect-the ability to give hair an almost plastic-like sheen that leaves it shimmering, and brings out its natural color tones and brilliance.

camellia sinensis (white tea) leaf extract

Considered a more potent & less processed antioxidant than green tea. IMproving hair growth, & acts as a humectant to help moisturize & condition the hair & scalp. Bonus feature, it also protects against sun damage.

Chamomilia recutita (matricaria) flower/leaf/stem extract

Helps bind and moisture tot he hair, one of its components is a substance called bisabolol, which helps soften and make hair suppler.

potassium sorbate

This man-made preservative is a gentle alternative to ingredients that we avoid in all formulas, such as parabens, methylisothiazolinone (MIT). and phthalates.

aqua

Water, the basis of life! it helps to mix & bind things together.

aloe barbadensis (aloe vera) leaf juice

It is amazing on our curls, coils, and waves. It promotes hair growth and adds strength and luster to your strands while retaining moisture. It also alleviates itchiness and dryness and soothes inflamed and sensitive scalps, reduces dandruff, and is a great conditioning agent.

pullulan

Pullulan has been used for creating opulent smoothness for your hair, with a decend side of strength to hold your style in good form!

galactoarabinan

Improves hair manageability and protects hair from humidity, reducing frizz significantly.

lauryl glucoside

A naturalsurfectant that is useful for it cleaning abilities without stripping the hair & combined with other glucosides to enhance the foam!

decyl glucoside

This is best know as a foaming booster! As well as its gentle cleansing ability is a safe alternative to sulfates (which we avoid in all formulas). It is 100% natural, and derived from corn, wheat, coconut, and palm kernel.

cocamidoprapyl betaine

Useful for its moisturising & organic protection abilities. It is a humectant & protein shelter, & super at cleansing hair.

glycerin

A top dog in humectants, humectants help retain moisture - which, for us natural hair girls is a godsend. Our hair is so naturally dry, we need all the moisture we can get! One of the ways in which humectants help moisturize our hair is by grabbing the moisture that's naturally in the air.

phenoxythanol

Used as a preservative in 'Yes' products to limit bacterial growth.

hydrolised soy protein

A water soluble protein derived from soy that will strengthen hair & mends hair fibers. Also increases hairs ability to hold moisture while adding shine & smoothness.

citrus limon (lemon) peel oil

This oil will leave the hair looking healthy and shiny. It will also naturally restore the pH balance in the scalp on the hair strands themselves.

pelargonium graveolens (geranium) flower oil

It is thought that jojoba oil can prevent hair loss. Jojoba Seed Oil is also a great emollient, bringing elasticity to the hair. It's also said to have a second-to-none "keratoplastic" effect-the ability to give hair an almost plastic-like sheen that leaves it shimmering, and brings out its natural color tones and brilliance.

camellia sinensis (white tea) leaf extract

Considered a more potent & less processed antioxidant than green tea. IMproving hair growth, & acts as a humectant to help moisturize & condition the hair & scalp. Bonus feature, it also protects against sun damage.

Chamomilia recutita (matricaria) flower/leaf/stem extract

Helps bind and moisture tot he hair, one of its components is a substance called bisabolol, which helps soften and make hair suppler.

potassium sorbate

This man-made preservative is a gentle alternative to ingredients that we avoid in all formulas, such as parabens, methylisothiazolinone (MIT). and phthalates.

citric acid

Used as a pH buffer (to adjust the pH so it isn't too alkaline-y) in 'Yes' products.

helianthus annuus seed oil (Sunflower seed oil)

Sunflower Oil provides your scalp and hair with the nutrients they need for healthy, strong locks. Thanks to its light, sheer texture, it's legendary for controlling frizz, reversing dryness and damage, and leaving hair soft, shiny, and manageable. Meanwhile, it also nourishes the ahir, prevents breakage,a nd prevents color fading

oenothera biennis (evening primrose) oil

Wonderful at soothing & moisturising the skin, scalp, & hair while enhancing elasticity

vitis vinifera (grape) seed oil

In hair products, Grape Seed Extract is commonly used as a deep moisturizer, sealant, shine enhancer, and heat protector from below drying and flat ironing. It prevents frizz, mends split ends, and helps keep hair stronger and healthier so it can grow longer. Especially superb for curly hair because it helps define and moisturize their coils while being lightweight enough to not weigh down their locks. Containing a high content of vitamin E, which is fantastic for natural sun protection, and keeps hair color from fading.

backhousia citriodora (lemon myrtle) leaf oil

A powerful antioxidant, antimicrobial and anti-fungal. In aromatherapy, it is valued for its fresh scent with uplifting benefits on your emotions and the ability to soothe, body and mind.

simmondsia chinesis (jojoba) seed oil

It is thought that jojoba oil can prevent hair loss. Jojoba Seed Oil is also a great emollient, bringing elasticity to the hair. It's also said to have a second-to-none "keratoplastic" effect-the ability to give hair an almost plastic-like sheen that leaves it shimmering, and brings out its natural color tones and brilliance.

tocopheryl acetate

A natural occuring antioxidant, vitamin E is best known for its properties that help reduce free radical damage & protect the body's cells.

rosa canina (roseship) fruit oil

It acts as a sealant or as a top coat to lock in softness and create shine and luster. Since Rose Hip Oil has a similar molecular structure to the oils found in human skin, it's absorbed quickly and easily by our scalp and our hair, helping to keep them moist and balanced. Its linoleic acid minimizes water loss in our hair (ensuring that each strand stays optimally hydrated). It provides moisture and plumpness and rejuvenates brittle, lifeless locks.

macadamia ternifolia seed oil

Those fatty acids help to add shine, strengthen, and nourish the hair follicles, without weighing down as it easily absorbs into the skin and hair shaft.