Ingredients Glossary
Amazing Ingredients
Nourish & Flourish Shampoo
aqua
Water, the basis of life! It helps to mix & bind things together.
lauryl glucoside
A mild surfactant which helps to produce foam & gently clean you hair & scalp.
decyl glucoside
A gentle cleanser which is plant-derived, biodegradable, & gentle for all hair types.
glycerin
A top dog in humectants, it helps retain moisture - which, for us natural hair girls is a godsend. Our hair is so naturally dry, we need all the moisture we can get! One of the ways in which humectants help moisturise our hair is by grabbing the moisture that's naturally in the air.
citric acid
Used as a PH buffer (to adjust the pH so it isn't too alkaline-y) in 'Yes' products.
phenoxyethanol
Used as a preservative in 'Yes' products to limit bacterial growth.
guar hydroxypropyltrimonium chloride
This is an organic blend that is a water-soluble derivative of guar gum & it gives conditioning properties to shampoos.
Hydrolyzed soy protein
A water soluble protein derived from soy that will strengthen hair & mends hair fibres. Also increases hairs ability to hold moisture while adding shine & smoothness.
salvia sclarea (clary) oil
Superb for its qualities in strengthening hair, but better than that Clary sage has an ester called linalyl acetate, which reduces skin and scalp inflammations & heals rashes while regulating the production of natural oils in the skin. AMAZING!
pogostemon cablin (patchouli) oil
A very effective natural oil derived from patchouli leaves, to help with simple dandruff & balancing oily hair.
camellia sinensis (white tea) lean extract
Considered a more potent & less processed antioxidant than green tea. Improving hair growth & acts as a humectant to help moisturize & condition the hair & scalp. Bonus feature, it also protects against sun damage.
potassium sorbate
This man-made preservative is a gentle alternative to ingredients that we avoid in all formulas, such as parabens, methylisothiazolinone (MIT), and phthalates.
Nourish & Flourish Conditioner
aqua
Water, the basis of life! It helps to mix & bind things together.
cetearyl alcohol
Amazing at softening your hair, with a fringe benefit that it gives slip while hydrating, which allows us to detangle our hair better.
glycerin
A top dog in humectants, humectants help retain moisture - which, for us natural hair girls is a godsend. Our hair is so naturally dry, we need all the moisture we can get! One of the ways in which humectants help moisturise our hair is by grabbing the moisture that's naturally in the air.
cocos nucifera (coconut) oil
This 100% natural ingredient is used as a nourishing agent and formula stabilizer. The natural proteins in the hair bind with the fatty acids in coconut oil to protect it from breakage.
certrimonium chloride
This conditioning agent is used to provide manageability and allow for easy detangling; it is partially derived from coconut and palm kernel.
guar hydroxypropyltrimonium chloride
This is an organic blend that is a water-soluble derivative of guar gum. It gives conditioning properties to shampoos.
Hydrolyzed soy protein
A water soluble protein derived from soy that will strengthen hair & mends hair fibres. Also increases hairs ability to hold moisture while adding shine & smoothness.
phenoxyethanol
Used as a preservative in 'Yes' products to limit bacterial growth.
simmondsia chinensis (jojoba) seed oil
It is thought that jojoba oil can prevent hair loss. Jojoba Seed Oil is also a great emollient, bringing elasticity to the hair. It's also said to have a second-to-none "keratoplastic" effect-the ability to give hair an almost plastic-like sheen that leaves it shimmering, and brings out its natural colour tones and brilliance.
Chamomila recutita (matricaria) flower/leaf/stem extract
Helps bind moisture to the hair, one of its components is a substance called bisabolol, which soften and make hair suppler.
cucumis sativus (cucumber) fruit extract
The juice is composed largely of proteins, lipids, Vitamin C, and a variety of minerals, and retains moisturising wealth galore!
salvia sclarea (clary) oil
Superb for its qualities in strengthening hair, but better than that Clary sage has an ester called linalyl acetate, which reduces skin and scalp inflammations & heals rashes while regulating the production of natural oils in the skin. Amazing !
pogostemon cablin (patchouli) oil
A very effective natural oil derived from patchouli leaves, to help with simple dandruff & balancing oily hair.
citric acid
Used as a pH buffer (to adjust the pH so it isn't too alkaline-y) in 'Yes' products.
dehydroacetic acid
A preservative which protects 'Yes' products from spoiling by destroying microorganisms.
Oomph Volumising Lotion
aqua
Water, the basis of life ! it helps to mix & bind things together/
aloe barbadensis (aloe vera) leaf juice
It is amazing on our curls, coils, and waves. It promotes hair growth and adds strength and luster to your strands while retaining moisture. It also alleviates itchiness and dryness and soothes inflamed and sensitive scalps, reduces dandruff, and is a great conditioning agent.
pullulan
Pullulan has been used for creating opulent smoothness for your hair, with a decend side of strength to hold your style in good form !
cyamopsis tetragonoloba (guar) gum
Guar gum is approxiamately 75% dietary fiber. It helps thicken the product (which is nice) and condition the hair (which is even nicer). It is film forming (creates a protective layer), helps against static electricity and aids combing out both wet and dry hair. Guess what else guar can do? It also has the amazing ability to bond to the hair for longer lasting styling! HALLELUJAH!
glycerin
A top dog in humectants, humectants help retain moisture - which, for us natural hair girls is a godsend. Our hair is so naturally dry, we need all the moisture we can get! One of the ways in which humectants help moisturize our hair is by grabbing the moisture that's naturally in
phenoxyethanol
Used as a preservative in 'Yes' products to limit bacterial growth.
hydrolyzed soy protein
A Water soluble protein derived from soy that will strengthen hair & mends hair fibres. Also increases hair ability to hold moisture while adding shine & smoothness.
citrus limon (lemon) peel oil
This oil will leave the hair looking healthy and shiny. It will also naturally restore the pH balance in the scalp on the hair strands themselves.
pelargonium graveolens (geranium) flower oil
This oil will promote hair growth by nourishing the scalp and balancing the production of sebum and natural oils. Its anti-bacterial properties make Geranium Oil a superb choice!
camellia sinensis (white tea) leaf extract
Considered a more potent, & less processed antioxidant than green tea. Improving hair growth, & acts as a humectant to help moisturize & condition the hair & scalp. Bonus feature, it also protects against sun damage.
Chamomila recutita (matricaria) flower/leaf/stam extract
Helps bind moisture to the hair, one of its components is a substance called bisabolol, which helps soften and make hair suppler.
potassium sorbate
This man-made preservative is a gentle alternative to ingredients that we avoid in all formulas, such as parabens, methylisothiazolinone (MIT), and phthalates.
Chutzpah Volumising Foam
aqua
Water, the basis of life! it helps to mix & bind things together.
aloe barbadensis (aloe vera) leaf juice
It is amazing on our curls, coils, and waves. It promotes hair growth and adds strength and luster to your strands while retaining moisture. It also alleviates itchiness and dryness and soother inflamed and sensitive scalps, reduces dandruff, and is a great conditioning agent.
pullulan
Pullulan has been used for creating opulent smoothness for your hair, with a decent side of strength to hold your style in good form!
galactoarabinan
Improves hair manageability and protects hair from humidity, reducing frizz significantly.
lauryl glucoside
A natural surfectant that is useful for it cleaning abilities without stripping the hair & combined with other glucosides to enhance the foam!
decyl glucoside
This is best know as a foaming booster! As well as its gently cleansing ability is a safe alternative to sulfates (which we avoid in all formulas). It is 100% natural, and derived from corn, wheat, coconut, and palm kernel.
cocamidopropyl betaine
Useful for its moisturising & organic protection abilities. It is a humectant & protein shelter, & super at cleansing hair.
glycerin
A top dog in humectants, humectants help retain moisture - which, for us natural hair girls is a godsend. Our hair is so naturally dry, we need all the moisture we can get! One of the ways in which humectants help moisturize our hair is by grabbing the moisture that's naturally in the air.
phenoxyethanol
Used as a preservative in 'Yes' products to limit bacterial growth.
hydrolyzed soy protein
A water soluble protein derived from soy that will strengthen hair & mends hair fibers. Also increases hairs ability to hold moisture while adding shine & smoothness.
citrus limon (lemon) peel oil
This oil will leave the hair looking healthy and shiny. It will also naturally restore the pH balance in the scalp on the hair strands themselves.
pelargonium graveolens (geranium) flower oil
This oil will promote hair growth by nourishing the scalp and balancing the production of sebum and natural oils. Its anti-bacterial properties make Geranium Oil a superb choice!
camellia sinensis (white tea) leaf extract
Considered a more potent, & less processed antioxidant than green tea. Improving hair growth, & acts as a humectant to help moisturize & condition the hair & scalp. Bonus feature, it also protects against sun damage.
Chamomila recutita (matricaria) flower/leaf/stem extract
Helps bind moisture to the hair, one of its components is a substance called bisabolol, which helps soften and make hair more supple.
potassium sorbate
This man-made preservative is a gently alternative to ingredients that we avoid in all formulas, such as parabens, methylisothiazolinone (MIT), and phthalates.
citric acid
Used as a pH buffer (to adjust the pH so it isn't too alkaline-y) in 'Yes' products.
Hush Hair Oil
helianthus annus seed oil (Sunflower seed oil)
Sunflower oil provides your scalp and hair with the nutrients they need for healthy, strong locks. Thanks to its light, sheer texture, it's legendary for controlling frizz, reversing dryness and damage, and leaving hair soft, shiny, and manageable. Meanwhile, it also nourishes the hair. prevents breakage, and prevents colour fading.
oenothera biennis (evening primrose) oil
Wonderful at soothing & moisturising the skin, scalp, & hair while enhancing elasticity.
vitis vinifera (grape) seed oil
In hair products, Grape Seed Extract is commonly used as a deep moisturizer, sealant, shine enhancer, and heat protector from blow drying and flat ironing. It prevents frizz, mends split ends, and helps keep hair stronger and healthier so it can grow longer. Especially superb for curly hair because it helps define and moisturize their coils while being lightweight enough to not weigh down their locks. Containing a high content of vitamin E, which is fantastic for natural sun protection, and keeps hair colour from fading.
backhousia citriodora (lemon myrtle) leaf oil
A powerful antioxidant, antimicrobial and anti-fungal. In aromatherapy, it is valued for its fresh scent with uplifting benefits on your emotions and the ability to soothe, body and mind.
simmondsia chinensis (jojoba) seed oil
It is thought that jojoba oil can prevent hair loss. Jojoba Seed Oil is also a great emollient, bringing elasticity to the hair. It's also said to have a second-to-none "keratoplastic" effect-the ability to give hair an almost plastic-like sheen that leaves it shimmering, and brings out its natural colour tones and brilliance.
tocopheryl acetate
A natural occurring antioxidant, vitamin E is best known for its properties that help reduce free radical damage & protect the body's cells.
rosa canina (rosehip) fruit oil
It acts as a sealant or as a top coat to lock in softness and create shine and luster. Since Rose Hip Oil has a similar molecular structure to the oils found in human skin, it's absorbed quickly and easily by our scalp and our hair, helping to keep them moist and balanced. Its linoleic acid minimizes water loss in our hair (ensuring that each strand stays optimally hydrated). It provides moisture and plumpness and rejuvenates brittle, lifeless locks.
macadamia ternifolia seed oil
Those fatty acids help to add shine, strengthen, and nourish the hair follicles, without weighing down as it easily absorbs into the skin and hair shaft.
POW Strong Hold Gel
aqua
Water, the basis of life! it helps to mix & bind things together.
aloe barbadensis (aloe vera) leaf juice
It is amazing on our curls, coils, and waves. It promotes hair growth and adds strength and luster to your strands while retaining moisture. It also alleviates itchiness and dryness and soothes inflamed and sensitive scalps, reduces dandruff, and is a great conditioning agent.
polyquaternium-10
A top dog in humectants, humectants help retain moisture — which, for us natural hair girls is a godsend. Our hair is so naturally dry, we need all the moisture we can get! One of the ways in which humectants help moisturize our hair is by grabbing the moisture that’s naturally in the air.
vp/va copolymer
Leading the race of helping your hair hold its style!
phenoxyethanol
Used as a preservative in 'Yes' products to limit bacterial growth.
hydrolised soy protein
A water soluble protein derived from soy that will strengthen hair & mends hair fibers. Also increases hairs ability to hold moisture while adding shine & smoothness.
camellia sinensis (white tea) leaf extract
Considered a more potent, & less processed antioxidant than green tea. Improving hair growth, & acts as a humectant to help moisturize & condition the hair & scalp. Bonus feature, it also protects against sun damage.
eucalyptus globulus leaf oil
not just for the antifungal properties, but also here to stimulate hair follicles, improve health of hair and releaves itchy scalps!
mentha arvenis (peppermint) leaf oil
encourages hair growth and aids in blood circulation to grow strong hair!
sodium benzoate
an organic alcohol found in fruits and teas, helps to stabilise and preserve the life of YES.
Cruise Control Curl Cream
aqua
Water, the basis of life! it helps to mix & bind things together.
caprylic/capric triglyceride
It both quickly and efficiently absorbs into the surface to nourish the hair, and provides a lightweight and non-greasy barrier to the hair to retain hydration. #WINNING
cetearyl alcohol
Softens the hair and also a great thickening agent to balance the product.
glyceryl stearate
Acts as a lube to your hair's surface resulting in a smooth and soft to the touch mane, and help reduce the loss of H20 because of that!
oryza sativa (rice) bran oil
A clean bulking agent...kind of like chicken breast to a gym junkie!
cetrimonium chloride
A cleansing ingredient that helps prevent the growth of microorganisms.
polyquaternium-10
Reduces static electricity, enhances appearance and feel of the hair via increasing hair body, suppleness, sheen or by improving the texture of hair that has been damaged with Chemicals or physically!
butyrospermum parkii (shea butter)
It makes your hair better. Making it fuller or smoother, or it can even fix the hair after someone or thing has damaged it. #HALLELUJAH
hydrolised soy protein
A water soluble protein derived from soy that will strengthen hair & mends hair fibers. Also increases hairs ability to hold moisture while adding shine & smoothness.
phenoxyethanol
Used as a preservative in 'Yes' products to limit bacterial growth.
cucumis sativus (cucumber) fruit extract
The juice is composed largely of proteins, lipids, Vitamin C, and a variety of minerals, and retains moisturising wealth galore!
chamomila recutita (matricaria) flower/leaf/stem extract
Helps bind moisture to the hair, one of its components is a substance called bisabolol, which helps soften and make hair suppler.
camellia sinensis (white tea) leaf extract
Considered a more potent, & less processed antioxidant than green tea. Improving hair growth, & acts as a humectant to help moisturise & condition the hair & scalp. Bonus feature, it also protects against sun damage.
citrus madurensis (mandarin) peel oil
Building strength and shine and also adding that satisfying aroma that takes you to a coastal town in sunny Queensland.
sodium benzoate
An organic alcohol found in fruits and teas, helps to stabilise and preserve the life of YES.
Drench & Quench Moisture Mask
aqua
Water, the basis of life! it helps to mix & bind things together.
aloe barbadensis (aloe vera) leaf juice
It is amazing on our curls, coils, and waves. It promotes hair growth and adds strength and luster to your strands while retaining moisture. It also alleviates itchiness and dryness and soothes inflamed and sensitive scalps, reduces dandruff, and is a great conditioning agent.
behentrimonium methosulfate
A non-sulfate ingredient, which is from rapeseed oil. It is excellent at untangling hair and moisturising it. BONUS it will not make your scalp or hair oily!
cetearyl alcohol
Softens the hair and also a great thickening agent to balance the product.
glycerin
A top dog in humectants, humectants help retain moisture — which, for us natural hair girls is a godsend. Our hair is so naturally dry, we need all the moisture we can get! One of the ways in which humectants help moisturise our hair is by grabbing the moisture that’s naturally in the air.
cocos nucifera (coconut) oil
Is here for the HYDRATION!!! Nourishing the driest of strands and breathing gentle life back into them.
cetrimonium chloride
A cleansing ingredient that helps prevent the growth of microorganisms.
guar hydroxypropyltrimonium chloride
This is an organic blend that is a water-soluble derivative of guar gum. It gives conditioning properties to shampoos.
polyquaternium-10
Reduces static electricity, enhances appearance and feel of the hair via increasing hair body, suppleness, sheen or by improving the texture of hair that has been damaged with Chemicals or physically!
butyrospermum parkii (shea butter)
It makes your hair better. Making it fuller or smoother, or it can even fix the hair after someone or thing has damaged it. #HALLELUJAH
hydrolised soy protein
A water soluble protein derived from soy that will strengthen hair & mends hair fibers. Also increases hairs ability to hold moisture while adding shine & smoothness.
phenoxyethanol
Used as a preservative in 'Yes' products to limit bacterial growth.
simmondsia chinensis (jojoba) seed oil
It is thought that jojoba oil can prevent hair loss. Jojoba Seed Oil is also a great emollient, bringing elasticity to the hair. It’s also said to have a second-to-none “keratoplastic” effect—the ability to give hair an almost plastic-like sheen that leaves it shimmering, and brings out its natural color tones and brilliance.
chamomila recutita (matricaria) flower/leaf/stem extract
Helps bind moisture to the hair, one of its components is a substance called bisabolol, which helps soften and make hair suppler.
camellia sinensis (white tea) leaf extract
Considered a more potent, & less processed antioxidant than green tea. Improving hair growth, & acts as a humectant to help moisturize & condition the hair & scalp. Bonus feature, it also protects against sun damage.
citrus aurantifolia (lime) oil
A great ingredient for those looking to revitalize and restore the health of their hair. It's been known to improve dandruff, increase hair growth, and give your locks that natural shine they've always wanted!
cymbopogan flexuosus (lemongrass) oil
Packed with Vitamin A and C to boost shine, it also helps reduce dandruff and strengthens your strands while doing so!
sodium benzoate
An organic alcohol found in fruits and teas, helps to stabilise and preserve the life of YES.
sodium pca
This product makes you hair soft. It reduces the chances of your hair breaking and it helps control how fast your hair falls out. If you have a dry scalp, this will help fix it.
sodium lactate
This stuff is used to make things moist. It can also be used as a way to take care of the pH levels in something. It is also used as a preservative for YES.
arginine, aspartic acid, pca
They increase the water content of the top layers of the hair by drawing moisture from the surrounding air AKA a humectant.
glycine
An amino acid that aids in healthy hair growth.
alanine, serine, valine, proline, threonine, isoleucine, histidine, phenylananine
An amino acid that also increases the water content of the top layers of the hair by drawing moisture from the surrounding air AKA a humectant.
