Water, the basis of life! it helps to mix & bind things together.
aloe barbadensis (aloe vera) leaf juice
It is amazing on our curls, coils, and waves. It promotes hair growth and adds strength and luster to your strands while retaining moisture. It also alleviates itchiness and dryness and soothes inflamed and sensitive scalps, reduces dandruff, and is a great conditioning agent.
A non-sulfate ingredient, which is from rapeseed oil. It is excellent at untangling hair and moisturising it. BONUS it will not make your scalp or hair oily!
Softens the hair and also a great thickening agent to balance the product.
A top dog in humectants, humectants help retain moisture — which, for us natural hair girls is a godsend. Our hair is so naturally dry, we need all the moisture we can get! One of the ways in which humectants help moisturise our hair is by grabbing the moisture that’s naturally in the air.
cocos nucifera (coconut) oil
Is here for the HYDRATION!!! Nourishing the driest of strands and breathing gentle life back into them.
A cleansing ingredient that helps prevent the growth of microorganisms.
guar hydroxypropyltrimonium chloride
This is an organic blend that is a water-soluble derivative of guar gum. It gives conditioning properties to shampoos.
Reduces static electricity, enhances appearance and feel of the hair via increasing hair body, suppleness, sheen or by improving the texture of hair that has been damaged with Chemicals or physically!
butyrospermum parkii (shea butter)
It makes your hair better. Making it fuller or smoother, or it can even fix the hair after someone or thing has damaged it. #HALLELUJAH
hydrolised soy protein
A water soluble protein derived from soy that will strengthen hair & mends hair fibers. Also increases hairs ability to hold moisture while adding shine & smoothness.
Used as a preservative in 'Yes' products to limit bacterial growth.
simmondsia chinensis (jojoba) seed oil
It is thought that jojoba oil can prevent hair loss. Jojoba Seed Oil is also a great emollient, bringing elasticity to the hair. It’s also said to have a second-to-none “keratoplastic” effect—the ability to give hair an almost plastic-like sheen that leaves it shimmering, and brings out its natural color tones and brilliance.
chamomila recutita (matricaria) flower/leaf/stem extract
Helps bind moisture to the hair, one of its components is a substance called bisabolol, which helps soften and make hair suppler.
camellia sinensis (white tea) leaf extract
Considered a more potent, & less processed antioxidant than green tea. Improving hair growth, & acts as a humectant to help moisturize & condition the hair & scalp. Bonus feature, it also protects against sun damage.
citrus aurantifolia (lime) oil
A great ingredient for those looking to revitalize and restore the health of their hair. It's been known to improve dandruff, increase hair growth, and give your locks that natural shine they've always wanted!
cymbopogan flexuosus (lemongrass) oil
Packed with Vitamin A and C to boost shine, it also helps reduce dandruff and strengthens your strands while doing so!
An organic alcohol found in fruits and teas, helps to stabilise and preserve the life of YES.
This product makes you hair soft. It reduces the chances of your hair breaking and it helps control how fast your hair falls out. If you have a dry scalp, this will help fix it.
This stuff is used to make things moist. It can also be used as a way to take care of the pH levels in something. It is also used as a preservative for YES.
arginine, aspartic acid, pca
They increase the water content of the top layers of the hair by drawing moisture from the surrounding air AKA a humectant.
An amino acid that aids in healthy hair growth.
alanine, serine, valine, proline, threonine, isoleucine, histidine, phenylananine
An amino acid that also increases the water content of the top layers of the hair by drawing moisture from the surrounding air AKA a humectant.